Search Engine Optimization (SEO) is the act of optimizing your site’s content so that it can be quickly found on different search engines
SEO is about making the site more friendly not only for the target user but also for the search engine bot
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
On page optimization
Off page optimization
Please Note: Optimizing a site is a complex, and often challenging, process. It takes time, planning, and a lot of patience to achieve the results you want with search engine optimization.
SEO Basics
Improving Site Structure
Optimizing Content
Dealing with Crawlers
SEO for Mobile Phones
Promotions and Analysis
Search engine marketing refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.
To increase the search visibility of the site.
One of the absolutely essential channels for a new site.
Awareness starts with search in the online context.
It can help you stay ahead of your competitors.
It boosts your credibility and authority.