First let’s look at Wikipedia’s definition of Growth Hacking:
“Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.”
Now most people, myself included who have worked in this sphere for some time will be scratching their heads and thinking, “This is exactly what I have been doing for the last years”.
In my opinion “Growth Hacking” is nothing more than a buzz word for full stack digital marketing.
Full stack digital marketers are well versed in most modern marketing tactics, ie Social Media Marketing, PPC, SEO, PR, email marketing, Outreach Marketing etc
“Growth Hacking” is truly a new spin on an old idea…
To put this together, we will define growth hacking as a cross between the marketing & technology functions, using data, creativity, & analysis to focus on a single goal of achieving growth.
Growth hacking is a process wherein which people are willing to experiment and try out different “hacks” or methods in order to achieve a particular objective.
Tactics are important, sure, but it’s completely wrong to think that growth happens overnight.
What you actually need to think about is the process that can be tested, measured, and scaled.